FinTech product design · Seed to Series B · B2B

“Enterprise deals take twice as long as they should”

The gap between your conversion rate and the category average is a revenue number, not a design opinion. We put a figure on it, then design against that figure.

Book a 30-minute call
What the gap is worth $583,200 to $972,000 a year Illustrative inputs, so swap in your own

The review that keeps asking questions

The prospect liked the demo. Then their security team got a login.

Three weeks later you have a spreadsheet of questions about permissions, audit trails and data retention. Most of the answers exist. They sit in a PDF, a help-centre article and an engineer’s head. None of them is on the screen the reviewer opened.

Meanwhile, at the top of the funnel, a large share of new signups stop at the step that asks for a company registration number. Nobody has looked closely, because that screen belongs to compliance.

The belief that slows you down

Inside most FinTech teams, verification, consent and disclosure screens are treated as legal’s problem. Legal writes the words, engineering ships them, and design is asked to “make it look nicer” afterwards.

Your buyers do not see it that way. They are regulated themselves, and they read a product the way an auditor reads a ledger: for signs of what has been thought through and what has not. To them, the compliance screens are the product.

The rules decide what you must ask. Design decides when you ask it, in what order, and how much value the user has seen first.

Where the time and the signups go

  • Verification before value

    The product asks for documents, a registration number or a bank connection before showing anything worth the effort. A large share of signups stop right there.

  • Compliance written for the lawyer

    KYC, consent and disclosure appear as walls of text. To a buyer in banking or payments, that reads as a team still figuring things out.

  • A product that does not look like it belongs in the category

    Investors and buyers see dozens of similar products. When they do not say yes, they rarely say why. “Let’s reconnect in a few months” is the usual version.

  • A reviewer who is not sure what they are looking at

    Security and procurement reviewers have no stake in your product. If the interface does not make permissions and data handling legible, the review takes longer and asks more.

Before Series A: the moment you hope nobody asks about

At this stage the product is part of the round. Most founders have one screen or flow they would rather an investor did not open.

We start with a direct question: when you demo the product, which moment are you hoping they do not ask about? Name that moment. It is the problem worth solving before the next investor meeting. More on that in product design before Series A.

Series A and B: where the cycle slows

You have revenue, a product team and a sales cycle that is longer than it should be.

Here the question is: where does the enterprise cycle slow down, and what reason does the prospect give? The stated reason is usually legal or security. The design contribution to that delay is usually present, and usually underestimated.

What the gap is worth

Illustrative inputs, so swap in your own:

business signups a month start onboarding

% complete verification

An illustrative category figure of %

$ in annual revenue per completed account

We plan for closing 30 to 50% of the gap, not all of it, which gives a target of 44.5% to 47.5%.

4.5 to 7.5 points × 600 = 27 to 45 more completed accounts a month

27 to 45 × $1,800 × 12 = $583,200 to $972,000 a year

Annual gap = (target rate − current rate) × monthly volume × value per unit × 12

Run your own verification numbers in the conversion gap calculator.

Check these three things first

  1. Do you know what share of signups complete verification this month, and how that compares with a published benchmark for your category?

  2. Has a prospect or an investor said “let’s reconnect in a few months” after a demo, and do you know what they meant?

  3. Is the drop-off in your funnel, or in your pricing?

    If users complete onboarding and leave at the pricing page, you have a pricing problem, not a design problem. Fix that first.

What happens after you book

  1. A 30-minute call

    Bring this month’s verification rate and the stage where deals slow down. A principal tells you what they see in the product, live.

  2. A two-week Clarity Sprint

    We measure the metric against its category benchmark, with the source named, and put a conservative revenue figure on every fix, including the verification and consent flows. €5,500 to €8,500, with a written guarantee.

  3. The work, two weeks at a time

    Fixed scope, one output per sprint and a recorded walkthrough instead of a status call. Your engineers get dev-ready files: specs, tokens and documented states.

If you already have a designer, we work alongside them. They keep the product moving, and we add the measured layer above it.

What your reviewers see afterwards

BeforeAfter
Verification comes first and many signups leave there Users see value first, then verify, in an order that respects the rules
Reviewers send a spreadsheet of questions Permissions and data handling are visible on screen
Consent reads like a contract Consent reads like a decision the user understands
“Design could be better” A ranked list of fixes, each with a revenue figure
Valeria Shumska and Ivan Kraskov, the two principals at Spirixx

Who does the work

The two principals on your first call do the work. Valeria leads FinTech work herself.

  • Valeria Shumska

    Co-founder, Head of Product Strategy and Design

    MSc in computer engineering, 10+ years in systems and product design, with a focus on complex systems and FinTech.

  • Ivan Kraskov

    Co-founder, Design and Communication Principal

    20+ years designing for startups and scale-ups, across product design, UX strategy and front-end.

FinTech products are often built on an advantage nobody has seen yet. A mutual NDA comes before any sensitive conversation, and we never publish client work. How that works.

FAQ

Can you work inside our compliance requirements?

Yes. Tell us exactly what the requirement is. A compliance rule is a design constraint, and a clear one removes guesswork.

Is this only onboarding optimisation?

Sometimes onboarding is the gap. Sometimes it is the demo, the pricing page or the review experience. The Sprint finds which one before anything is redesigned.

We are about to raise. Is two weeks worth it now?

Investors open the product after the pitch. Two weeks that tell you what they will see, and what fixing it is worth, is usually the cheapest part of the round.

Do you show FinTech work?

Not publicly. On the call we walk through how we would approach your product, using your numbers instead of someone else’s case study.

What does the first step cost a FinTech team?

The same as anyone: €5,500 to €6,500 for the Sprint, or €8,500 with a technical architecture review. The fee is credited in full if you continue within 90 days.

Let’s price your gap

Bring this month’s number for the metric you watch most, and the stage where deals slow down.

Tell us about your project and the number you’re trying to move. You don’t need a finished brief, just a specific problem.

You talk to Ivan or Valeria, not a salesperson. Write today and you hear back the next morning, Central European Time.

Keep reading

Also Before Series A The Clarity Sprint Studio or in-house